Service · Research & Development
We Build.
We Deploy.
We Measure.
Agencies make decks. Consultancies make predictions. M7 makes things. Real, deployed, award-winning products that move business metrics in ways a strategy document never could. Our R&D practice exists for one reason: to take the intelligence we generate and turn it into something a real audience can experience.
456%
Bollé Nevada AR Year-over-year sales increase from a single AR deployment
80K
Suffolk NFC + IoT Activations in the first 14 days of launch
1st
CHANEL Snapchat First-ever Haptic Shake AR activation in the world
7
Panera Drones Farms filmed in 2 days — content ran on national TV
Webby AwardBest Use of Filter & Lenses — Bollé Nevada AR Try-On
Technology Verticals
EIGHT
Specializations.
ONE FIRM.
M7 R&D operates across eight distinct technology verticals — each with active project history, real deployments, and measurable outcomes. We don’t dabble. We ship.
ARTIFICIAL INTELLIGENCE
AI-first strategy, GenAI integration, custom model development, and brand-specific AI applications — from AI search optimization to internal co-pilot tooling for Fortune 500 teams navigating the transition to AI-native operations.
Active: AI-First Search · GenAI Brand Tools · LLMO/GEO
AR / VR / MIXED REALITY
Award-winning immersive experiences — Webby-winning AR try-ons, world-first Snapchat haptic activations, and enterprise mixed reality environments. From consumer-facing social filters to industrial AR training applications.
Proof: Bollé +456% YoY · CHANEL World First · Webby Award
IoT & PHYSICAL AI
Connected device ecosystems, NFC-powered physical activations, and sensor-driven experiences that bridge the digital and physical worlds at enterprise scale. From construction site AR to smart home ecosystems.
Proof: Suffolk 80K activations in 14 days
VOICE TECHNOLOGY
Native brand skills and voice-activated experiences — including one of the first-ever native Alexa brand skills published for a major brand. Custom intents, personalized briefings, and ambient computing integrations for Alexa, Google Assistant, and beyond.
Active: Pulte Alexa Skill · E*Trade Voice Briefing
WEB3 & NFC
Token-gated brand experiences, NFC-powered physical-to-digital activations, and Web3 commerce integrations — all designed to move beyond hype and into deployed products with real audience engagement metrics.
Active: NFC Job-Site Activations · Token-Gated Loyalty
DRONE TECHNOLOGY
Aerial content production and drone-based data capture for agricultural, commercial, and media projects — including a two-day multi-farm shoot for Panera that produced content used in a national television campaign.
Proof: Panera 7 farms, 2 days, national TV
GAMING & ESPORTS
Brand integrations, in-game activations, and community strategy across the gaming and eSports ecosystem. Designed for brands who recognize that gaming is no longer a niche media channel — it’s the new living room, mall, and arena.
Active: Brand Integrations · Community Strategy
EMERGING MEDIA
Platform-first content strategy and brand experience development for the next wave of media: spatial computing, haptics, ambient interfaces, and whatever platform emerges before anyone else has a framework for it.
Active: Spatial Computing · Haptic UX · Ambient Brand
Selected Work
RESULTS FOR
Iconic Brands.
Five deployments. Real audiences. Measurable outcomes. This is what M7 R&D looks like when it ships.
Bollé Nevada · Augmented Reality Webby Award Winner
The AR Try-On That
Rewrote the Commerce Playbook
When COVID wiped out Bollé’s in-store try-on conversions — the single biggest driver of eyewear sales — M7 made a calculated bet: virtual AR try-on was ready, and physical try-on wouldn’t come back the same way. M7 designed and deployed a first-of-its-kind AR try-on experience for the Bollé Nevada goggle that put the product on the consumer’s face through their phone camera — showcasing every key feature, interactive and educational, from any location on the planet.
The only variable that changed year-over-year was the M7 AR deployment. No new marketing spend. No new product. Just the technology, the insight, and the execution.
456%
Year-over-year sales increase, Bollé Nevada goggles
Webby Award — Best Use of Filter & Lenses
1st
AR virtual try-on of its kind for the eyewear category
CHANEL · Manhattan, NY
SNAPCHAT’S FIRST HAPTIC SHAKE ACTIVATION
AR
Snapchat
Haptics
World First
M7 brought a piece of the Alps to Manhattan’s Meatpacking District — an interactive AR experience that let passersby step into CHANEL’s iconic snow-globe world via Snapchat. The first-ever AR experience on Snapchat to use a Haptic Shake to trigger an animation. A genuine world first in luxury brand experience.
1st
Haptic Shake AR activation ever published on Snapchat
Suffolk Construction · Boston, MA
80,000 INTERACTIONS IN 14 DAYS
NFC
IoT
AR
Physical-Digital
M7 deployed NFC-powered augmented reality at Suffolk Construction job sites — merging physical infrastructure with digital brand experiences for the surrounding community. Passersby could tap their phones against NFC tags at the construction perimeter to unlock AR experiences, updates, and interactive content about the building process.
80K
Activations in the first two weeks of launch
Panera Bread · Yuma, AZ
7 FARMS. 2 DAYS. NATIONAL TV.
Drone
Content Production
Broadcast
M7 flew unmanned aerial vehicles across 7 Panera farms in Yuma, Arizona over the course of two days — capturing the farm-to-table reality of Panera’s 100% clean ingredient sourcing at a scale and angle no ground-level production could match. Content ran across social, digital, and a 30-second national television spot.
7
Farms filmed. 2 days. One 30-second national TV spot.
The Process
FROM BRIEF
TO Shipped.
Every M7 R&D project follows the same five-phase process — disciplined enough to deliver on time, flexible enough to build something that’s never been built before.
01
Phase One
DISCOVERY & HYPOTHESIS
We start with the business problem, not the technology solution. What does the brand need to achieve? What does the audience experience look like today? What’s the measurable outcome we’re building toward? We form a clear hypothesis before a single line of code is written or a single device is scoped.
02
Phase Two
RESEARCH & TECHNOLOGY SELECTION
M7 evaluates the technology landscape against the specific requirements of the project — not the tech that’s most exciting, but the tech that’s most likely to move the outcome metric we defined in Phase One. MIT intelligence and active vendor relationships give us access to options no other firm has.
03
Phase Three
DESIGN & PROTOTYPE
We design the experience, build the prototype, and test it against the hypothesis before any production spend is committed. If it doesn’t perform in testing, we iterate. This phase protects your budget from the most common R&D failure mode: building the wrong thing at full scale.
04
Phase Four
BUILD & DEPLOY
Full production build and deployment — with M7 project oversight from brief through go-live. We manage the technical partners, quality-benchmark every output, and stay involved until the product is live in front of a real audience. Not handed off to a vendor you’ve never met.
05
Phase Five
MEASURE & ITERATE
Every M7 deployment includes a measurement framework established before launch. We track the outcome metrics that matter — sales lift, activation volume, conversion rates, engagement depth — and report against them with clarity. The goal isn’t a great demo. It’s a number that moved.
Scope of Practice
WHAT WE
BUILD —
AND What We Don’t.
Staying narrow is a strategic decision. M7 does not try to be a full-service agency. We go deep in eight verticals and say no to everything else — because the depth is the product.
✓ M7 Builds This:
✓ Augmented & virtual reality ” experiences for consumer and enterprise audiences”
✓ AI-powered brand applications — GenAI integration, AI search optimization, custom model deployment
✓ Voice skills and ambient computing experiences for major platforms (Alexa, Google Assistant)
✓ NFC and IoT activations that connect physical environments to digital brand experiences
✓ Drone content production for commercial, agricultural, and media use cases
✓ Gaming and eSports brand integrations — in-game, community, and live event activations
✓ Emerging media experiences for new and nascent platforms before the market has a playbook for them
✗ Outside M7’s Scope
✗ Television or video production (unless it’s drone aerial or emerging media context)
✗ Brand identity, logo, or visual design — we are not a creative agency
✗ Media planning and buying — M7 does not manage paid channels
✗ Social media management or content calendar execution
✗ PR, earned media, or influencer campaigns
✗ Innovation theater — projects designed to generate internal buzz with no deployment intent
✗ Idea generation for the shelf — if there is no commitment to build and measure, M7 is the wrong partner
How We Engage
THREE PROJECT
Structures.
Every R&D project is scoped individually — but most engagements fall into one of three structures depending on stage, complexity, and internal readiness. All start with a discovery session.
Fast-Track Build
PROOF OF CONCEPT
Scoped per project
Typical range: $25K–$75K
A bounded, fast-moving engagement designed to validate a hypothesis and produce a deployable prototype. Ideal for organizations that need to demonstrate internal business case before committing to full production scale.
Discovery and hypothesis
definitionTechnology selection and vendor
scopingWorking prototype built and
testedMeasurement framework and baseline
metricsGo/no-go recommendation with data
Full Deployment
PRODUCTION R&D PROJECT
Scoped per project
Typical range: $75K–$250K+
The full five-phase M7 R&D process — from discovery through live deployment and post-launch measurement. This is the engagement model that produced the Bollé AR Try-On, the CHANEL Snapchat activation, and the Suffolk NFC deployment.
Complete five-phase project process
Full M7 team engagement from brief to live
Technical partner management and QA
Deployment and go-live oversight
Post-launch measurement and reporting
Case study documentation for internal use
Ongoing R&D
R&D RETAINER
Retainer basis
Custom scoped per engagement
For organizations building a sustained pipeline of emerging technology deployments, M7 is available on an ongoing retainer basis — providing a continuous R&D partner across multiple projects, verticals, and audiences over time.
Priority project intake and scoping
Multiple concurrent project tracks
Continuous technology landscape monitoring
Quarterly R&D roadmap planning
Integrated with ongoing consultation (if applicable)
All R&D project pricing is scoped on a per-project basis. The ranges above are directional — final scope, timeline, and investment depend on technology vertical, deployment complexity, and audience scale. If you have a project in mind but aren’t sure of the scope, the best first step is a 30-minute discovery call. We’ll tell you what it takes.
Start a Project
YOU HAVE
THE IDEA.
We’ll Build It.
Whether you know exactly what you want to build or you’re starting with a business problem and no technology answer — the conversation starts the same way. Tell us what you’re trying to accomplish. We’ll tell you whether M7 is the right firm to build it, and what that would actually look like.
TELL US
What You’re Building.
The more specific you can be about the business problem and the outcome you’re chasing, the faster we can scope a path forward.
We respond within one business day. All project inquiries go to info@m7innovations.co